Bhushan Rastogi
Managing Director
Bhushan Rastogi, is a Rank-holder Chartered Accountant with a graduate degree in commerce. After a short stint with PWC at the start of his career, he has remained an entrepreneur since the last 19 years. Post-acquisition of Mercados in 2015, Bhushan has been steering the company in the capacity of its Managing Director.
Has been involved in consulting assignments in the areas of Corporatization, Reforms, Regulatory Affairs and Financial Accounting and advisory, Bhushan has previously worked as a Consultant at PWC and as a Partner at Bhushan Rastogi & Associates. Since 2015, he has been leading Mercados Energy Markets India Pvt. Ltd. as the Managing Director.
Over his career span, he has interacted with officials of regulatory commissions, public and private utilities, government, multilateral and bilateral organizations, consumer groups, consultants and academicians. Over the past few years Bhushan has advised a number of organizations which include CERC, CEA, PFC, REC, Utilities across major states and almost all the reputed private sector players.
Professionally a seasoned consultant, Bhushan is a financial & regulatory expert with extensive practical knowledge of accounting systems and procedures of power utilities. His rich understanding of the power sector business & operational environment of Utilities and the emerging industry structure, business requirements and regulatory issues in the sector earns admiration from across the Industry patrons.
Email: bhushan@mercadosemi.in
Mohit Goyal
Partner
Mohit Goyal, is a Chartered Accountant with post graduate degree in commerce and diploma in business administration. He has around 12 years of rich and varied experience in Policy & Regulatory, Finance and Commercial aspect of Power Distribution, Transmission & Generation, Renewable Energy development and Fuel Related Advisory Services.
Mohit is financial and regulatory expert and has advised/assisted several power generations, transmission and distribution utilities in the filed of Regulatory process, power procurement, fuel related issues, restructuring, and other commercial issues. Some of the key projects include: PMC support for the UDAY program of UPPCL, ARR/Tariff filing/approval related regulatory support to CERC, UPRVUNL, UPPCL MSPGCL, TUL etc. Mohit has worked with key power sector utilities or commission that include the Uttar Pradesh Power Corporation Limited (UPPCL), Power Finance Corporation, Central Electricity Regulatory Commission, Central Electricity Authority, Northern Regional Power Committee and various other power utilities in India.
As a Partner, Mohit Goyal is also involved in developing and implementing the company's overall strategy and vision. He works closely with other senior executives to identify growth opportunities and developing new service offerings.
E-mail: mohit@mecadosemi.in
Ramandeep Singh
Practice Head and COO
Ramandeep Singh is our Practice Head and COO. He is an alumnus of NPTI and hold a Bachelors Degree in Production Engineering. In his career span of more than 19 years, he worked in various capacities at Tata Power (Erstwhile NDPL), ICRA and Deloitte in the consulting verticals.
Ramandeep possesses deep techno-commercial and regulatory knowledge and has worked in areas of Market Entry Strategy, Business Plans, Strategic Advisory, Market Intelligence Reports, open access issues, market modelling, Transaction Advisory, Regulatory Petitions fuel related advisory assistance and all facets of Renewable Energy related matters.
Apart from power sector, his core expertise also lies in midstream and downstream oil and gas sector. In his career span, he extensively worked with Regulatory Commissions, State and Private Utilities across Generation, Transmission and Distribution, GAIL, Strategic International Clients, Financial Institutes and most of the Private entities in power sector.
As a Practice Head and COO, Ramandeep is responsible for overall Business Development and ensuring high quality deliverables to all clients of Mercados.
E-mail: ramandeep@mercadosemi.in
Mohit Bhardwaj
Partner
Mohit Bhardwaj has nearly two decades of transformative leadership in energy consulting.
With deep expertise across the value chain — from Generation (Conventional & Renewables) to Transmission & Distribution — Mohit has mastered the art of building sustainable strategies and enhancing operational efficiency. His portfolio includes successful engagements with power utilities, government bodies, multilateral institutions, and private enterprises.
At Mercados, Mohit drives transformative initiatives that align with our focus on advancing power utilities, optimizing operational performance, and embracing cutting-edge, sustainable energy practices.
E-mail: mb@mecadosemi.in
Pankaj Kumar Goinka
Partner
Pankaj Kumar Goinka has over 16 years of global experience delivering impactful solutions across the power sector.
Having led major projects in India and across the globe — including the Philippines, Uzbekistan, Bahamas, Nepal, and more — Pankaj’s expertise spans PPP projects, business transformation, process enhancement, financial viability, due diligence, and regulatory policy.
His vast network and hands-on approach in engaging with government bodies, power utilities, and private sector firms fuel our ambition to drive comprehensive, impactful growth within the sector.
E-mail: pankajgoinka@mecadosemi.in
Nishant Saxena
Chief Communications & Culture Officer
Nishant holds a first-class postgraduate degree in Mass Communication in Science and Technology, and a Master's Diploma in Human Resource Management. With over 20 years of experience in media and strategic communications, Nishant has worked extensively with multilateral and bilateral organizations, including UNICEF, UNDP, and GIZ, Government of India and the Government of Uttar Pradesh, as well as with publications like the Times of India, Hindustan Times, and Agence France-Presse (AFP).
Nishant has also been involved in impactful assignments for leading philanthropic organizations such as the Bill & Melinda Gates Foundation. His career spans various domains, from media, communications, and policy to leadership in diverse, high-stakes environments.
Since joining Mercados Energy Markets India, Nishant has been instrumental in shaping the company’s communication strategies. Now, as the Chief Communications & Culture Officer (CCCO), he is driving initiatives to enhance organizational culture, improve employee engagement, and streamline internal and external communication processes.
Throughout his career, Nishant has collaborated with a wide array of stakeholders, including government bodies, international agencies, and corporate leaders. His deep understanding of the dynamics of communication, people, coupled with his expertise in human resource management, positions him as a key player in steering Mercados towards a more cohesive and inclusive workplace environment. His contributions to the industry as a writer and journalist have also earned him a significant following, making him a respected voice in the field of communication and culture. He is a bilingual writer and is a regular columnist with the Times of India and the Economic Times, apart from various other publications.
E-mail: nishant@mercadosemi.in
Jayesh Chauhan
Director
Jayesh Chauhan is a Director with us and has over 25 years of total work experience, out of which 18+ years is in power sector. He joined Mercados in January 2020 and has been instrumental in growth of Mercados in Western Region including regional office set-up in Mumbai with team of 15+ members.
Jayesh has served in various leadership positions in different verticals of power sector over last 10 years and has worked with more than 25 States/UTs and has developed strong and long term client relationship with utility officials. He has handled over 100 assignments at Senior level position and his expertise ranges from policy and tariff/ regulatory matters, restructuring, strategic, financial planning, commercial aspects, of generation/ transmission/ distribution/ renewable aspects of power utilities, and more.
He is a M.B.A. (Finance) and graduated with First Class in Commerce from the University of Mumbai.
Jayesh has around a decade of cumulative experience in retainership with utilities such as Maharashtra, Gujarat, Haryana, Tamil Nadu, Meghalaya, Goa, and Puducherry. He has also been instrumental in reforms and restructuring projects for utilities such as J&K, West Bengal (Durgapur), Tamil Nadu, Gujarat, and Maharashtra.
He has worked as a strategic advisor to a number of public and private companies formulating Entry Strategies for clients venturing into the Power Sector as well as preparing Strategic Business Plans enabling clients to flourish in the industry.
Jayesh has also exposure of working with SEZs in various segments involving licensing activities, regulatory support, corporate structuring, business plan, network rollout plan, load forecasting, and more.
With his wealth of experience and expertise, Jayesh is an invaluable asset to the Mercados. A fount of knowledge and experience, he loves to lend his considerable expertise to the team to deliver excellence to all of our clients.
E-mail: jayesh@mercadosemi.in
Amit Goenka
Director
Amit Goenka is a Director with us and has over 19 years of work experience in energy sector consulting, having worked extensively in India and across South Asia, including Nepal, Bangladesh, and the Philippines.
Amit’s expertise spans regulatory and policy matters, along with valuable insights into bid process management, financial and commercial due diligence, impact analysis, and business planning for utilities.
His deep understanding of the power sector has enabled him to assist regulatory commissions, multilateral institutions, and utilities in delivering regulatory insights and crafting innovative strategies.
Amit’s presence in our team strengthens our commitment to offering impactful, strategic solutions in a rapidly evolving energy landscape.
E-mail: amitgoenka@mercadosemi.in
Vivek Kumar
Director
Vivek Kumar, with around 13 years of experience, serves as a Director with us. He excels in providing strategic advisory services to Central and State PSUs, Regulatory Commissions, and private sector clients. His expertise encompasses power market dynamics, regulatory compliance, policy formulation, and commercial strategies. Vivek’s advanced skills in financial modeling and strategic planning are pivotal in helping clients tackle complex challenges and enhance operational efficiencies.
Vivek is an alumnus of the Indian Institute of Management Rohtak (IIM-R), where he earned an MBA in Strategy and Finance. He also holds a B.E. (Honors) in Electronics & Communication from the Institute of Technology and Management, Gurgaon.
In his professional journey, Vivek has demonstrated exceptional capabilities in strategic planning and execution, specializing in energy strategies for thermal generation and green energy. He has a strong track record in managing regulatory portfolios, defending tariff petitions, and conducting financial modeling and due diligence. Additionally, Vivek is adept at policy advocacy, collaborating with ministries and regulatory bodies to align initiatives with evolving frameworks.
Prior to his role at Mercados, Vivek was a Deputy General Manager at Adani Group, where he collaborated with senior executives on strategic initiatives across thermal power, renewables, coal, storage, and power markets. At Tata Group, he managed regulatory portfolios for thermal and renewable plants, ensuring compliance with PPAs and securing favorable outcomes from CERC and SERCs, significantly contributing to Tata Power’s financial stability.
Since joining Mercados, Vivek has been instrumental in developing and implementing the company's overall strategy and vision. He collaborates closely with other senior executives to identify growth opportunities and develop new service offerings, ensuring high-quality deliverables to clients and contributing to the firm's business development and strategic direction.
Vivek’s expertise and leadership continue to drive Mercados forward, enabling the company to deliver innovative solutions and maintain its position at the forefront of the energy market.
E-mail: vivek.kumar@mercadosemi.in