Market Assessment and Entry Strategy Design

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Market Assessment and Entry Strategy Design

Mercados has this core expertise in undertaking market assessment and entry strategy for clients desiring into the Indian Energy Space in conventional, renewable and midstream/downstream gas business. We offer specialised services covering the entire portfolio from analysis to actual on ground support in establishing the business in India. The scope of services includes the following key activities:

  • Analysis of Sector Landscape – Policy and Regulatory Scenario
  • Identification of risks across value chain
  • PEST analysis, Entry barriers, competition analysis
  • Strategic fitment of client and need for external support- JV/strategic partner
  • Demand Supply analysis
  • Development of Financial model- scenario analysis
  • Go-to market strategy and expected market share over the business plan period
  • Identification of strategic partners/JV partners
  • Commercial/Financial Due-diligence
  • Handholding support in initial setting-up of business in India